Monday, June 16, 2008
Marketing
If I said I had a nest of mice in the backyard, most folks would probably be telling me to get an exterminator. And how many folks would spend their own money to put out food for rats?
So why is it when I tell people I finally spotted a chipmunk in the backyard, everyone thinks it's cute. And the fact that I put cobs of corn out there for the squirrels is at worst, seen as a bit over indulgent.
But really, what's the difference between rats, squirrels, chipmunks and mice? I'll tell you what it is. chipmunks and squirrels are actually mice and rats with marketing by Apple.
