Monday, June 09, 2008
Apple Magic
Here's just one more example of the Apple marketing magic at work. How many companies are you aware of can take something like their web site being down and change it into a plus. Not only a plus, but something that is greatly anticipated by hordes of fans. Most online places do stuff like this at zero-darkthirty when few visitors would be expected to visit. But not Apple, they do it prime time.
Last week, Amazon went down for a couple of hours and the news was not complimentary. And how often does Amazon add something new and cool to their web site? Apple does it and everyone is on pins and needles to see what locked down, Apple only gadget, Steve is going to release next.
Even OS releases are the same. When Microsoft releases an OS update, everyone complains that Microsoft has to fix yet another stupid OS glitch. Apple releases an OS update and everyone is, ooh, way cool, another OS X tweak! And after all the bitching about Vista not handling everything XP (or for that matter, Windows 95 and 3.1) did why does no one ever comment that when Apple goes from 10.4.11 to 10.5.1, much the same happens? But because it's leopards and tigers and bears instead of XP and Vista, no one really bitches much.
Whatever else you might say about Apple products (like that stupid one-button mouse), the marketing of them is absolutely brilliant. And as an aside, my $9.95 Logitech optical mouse is way-so much better to use than the $49.95 Mighty mouse.
Labels: apple
