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Friday, February 09, 2007

Commercials


Yes - I like to watch the Super Bowl probably as much for the commercials as for the game.
And I'm not alone. In fact, a few years ago during my Master degree level graphics design class, our professor showed us the Super Bowl commercials with the game edited out. And of course, not everyone is going to like all the commercials.

This year, however, there seems to be an especially extreme displeasure some folks are showing towards certain commercials. Specifically the Snickers and GM robot commercials. Get a life folks. So two hairy mechanics kiss around a Snickers bar - whooptydoo - who cares. I thought it funny and didn't try to psychoanalyze it. The GM commercial was a little more difficult to understand, but in the end I got it. However, bear in mind it's a robot - a chunk of metal and plastic that malfunctions and drops a screw. Then jumps off a bridge. It's broke - when a machine is broke and it can't be economically fixed, it gets thrown away. Of course it's no longer "green" to dump stuff in the river, but that is just a short trip away from a dump. However, and most importantly, it's a commercial - robots - especially the level of robot in the commercial aren't real, don't feel, and certainly are sentient, and are after all just a collection of gears, wires and bolts. Jeeze, guys, it's fiction. It doesn't seem that people know the difference between fiction and non-fiction any more.

Today people seem to spend so much time worrying about who or what is perceived as being insulted or attacked, they no longer get the joke. People blame novels for destroying religion, cartoons for corrupting the world, and jokes for destroying some race's identity. Quit being so short of fuse. So someone says something that insults you - ignore them and don't deal with them. Just because they're an idiot, doesn't mean you have to be an idiot as well. Why lower yourself to their level. All the publicity you make for the idiot is only emphasing the stupid crap they come up with. If everyone would just ignore it, it would go away. As long as people keep complaining the info will be brought before other people's attention.

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